From Retail Experience to Educational Impact in the Deaf Community
Onesha's transformation from Enterprise for Youth's This Way Ahead program participant and retail professional to Sacramento State Deaf Studies student and educational interpreter demonstrates how early work experience can build foundational skills that translate across industries and life changes. Now focused on serving the deaf and hard of hearing community while balancing college and career, Onesha's story highlights the enduring value of communication skills, relationship building, and staying open to evolving opportunities.
Onesha Cotton
Enterprise Alumni (TWA 2018) & Current Paraeducator
Sacramento State - Deaf Studies, Class of 2027
Tell us about your unique educational path and current work.
I'm currently a junior at Sacramento State majoring in Deaf Studies, with a class of 2027 graduation date. I'm also working as a paraeducator for deaf and hard of hearing students in Oakland, doing interpreting work. This comes from my family background and has become a real passion of mine.
How did your early experience with Enterprise shape your career path?
I started with the This Way Ahead (Now known as This Way Onward) program with Mario in 2018, working at the Old Navy/Banana Republic Flagship Store. I became friends with co-workers who are now mostly in education. That Job Readiness Training experience led to working at Banana Republic for three years from 2018-2021, with a break for school in 2019/2020. I worked in retail and stock management, which taught me so much about customer service, social skills, and salesmanship in front-facing roles.
What's your college experience been like?
I received a scholarship to college and started exploring at City College of San Francisco first. After taking a break, I struggled to return but finally was able to. College was fun at first - you have to be independent and manage yourself, balancing jobs and family. The transition wasn't bad, but you definitely have to become independent. Building relationships has been key, and I've learned so much from older co-workers' experiences. They've made me feel accepted for my maturity, and I feel involved with the culture already.
How have your career goals evolved?
Initially, I was interested in real estate, but the break from college allowed me to realize the skills and benefits I can provide for students in the deaf community. Now I'm focused on freelance interpreting and helping students and other people in the deaf community access education and communication.
What advice would you give to young people starting their careers?
Don't be afraid to talk. People want to be heard and communicate. Building connections and networks is so important - be open to connecting with others. Without reaching out, I may not be where I am now. Being able to talk, critically think, and collaborate with others has opened so many doors for me.
What's been most valuable about your Enterprise experience?
Learning how to communicate effectively and build professional relationships. The experience taught me that success comes from being willing to put yourself out there and make connections. Every opportunity I've had since then has built on those foundational skills I learned through Enterprise for Youth.

